Winning the Content Wars: A Playbook for Today’s Content Providers
Digital is radically reshaping information, media and entertainment sectors – making it incumbent upon content providers to redefine their content value chains to stay in step with game-changing industry shifts.
Like their counterparts in other industries, Information, Media and Entertainment (IME) providers face myriad challenges brought about by digital capabilities and technologies. As they restructure to align with today’s ‘digital first’ imperative, these companies will evolve into three ‘mega segments’ based on how their business models change and how they interact with customers. Assessing the maturity of their content ecosystems will dictate a range of actions that align with their business goals and fit within the context of their content and transformation objectives.