Leaders from all sectors of financial services are finding ways to harness the fast-maturing capabilities of technologies ranging from big data to machine learning and artificial intelligence (AI). Moreover, organisations and their advisers, consultants and technology partners are able to point to frameworks and increasingly ready-to-run solutions that are not only improving the odds for success but also accelerating results. Forbes Insights, in partnership with Cognizant, recently surveyed more than 100 senior financial services executives to learn how they are capitalising on these and other advanced technologies to provide value to their customers. The research shows that executives overall believe 25% of their future growth will be driven by customer experience-focused digital strategies and investments.
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