Optimising the Content Supply Chain: What Manufacturing Can Teach the Broadcast Industry

By applying best practices and models used to optimise physical supply chains, broadcasters can more effectively manage their digital content operations.

This white paper examines the parallels that exist in supply chains across industries and the challenges faced by both physical and digital content supply chains. We then consider how disciplines used by manufacturers, such as the Supply Chain Operational Reference (SCOR) model, benchmarking and supply chain maturity assessments, can help broadcasters improve how they track content quality and optimise its creation.

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